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Covenant House Sleep Out America

Industry: Community, Events & Event Planning

Services: Logo Development, Collateral, Direct Mail, Digital Strategy, Display Ads, Facebook Ads, Website Design & Development, Email Newsletter

1 Night. 1 Nation. 1 Goal

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4 Elbows, working in conjunction with Eventage, developed the branding and digital presence of Sleep Out America, Covenant House’s new national event and campaign to end teen homelessness. Design and development priorities were to create an easily accessible website to engage people of all ages across the country to start their own Sleep Outs in an effort to fundraiser for Covenant House. The custom icons and gifs convey the simple mission of Sleep Out America: Sleeping Out = Lives Changed. In order to drive fundraising goals among participants, 4 Elbows built a custom map plugin to display live donation data from each state in the US, encouraging team pride and creating excitement around the funds raised.

4 Elbows also created brand continuity across all platform by designing display and Facebook ads that feature Covenant House imagery with Sleep Out America icons to get people to start a Sleep Out.