Industry: Business Services
Services: Logo Development, Collateral, Brochure, Stationary, Swag
The Graduate Program in Health Administration and Policy
The Graduate Program in Health Administration and Policy (GPHAP) is unique among health administration programs in the United States. GPHAP allows students to earn either a Certificate in Health Administration and Policy or a Certificate in Health Administration and Policy with a Concentration in Global Health, while earning a degree in one of the participating graduate schools of The University of Chicago: The Booth School of Business, the Harris School of Public Policy, the Law School, the Pritzker School of Medicine, and the School of Social Service Administration.
The goal of this project was to create a mark that will be immediately recognizable and become synonymous with the GPHAP program. We designed a logo mark that conceptually includes several overarching themes including connectivity, community, and the 5 schools. We referred to the University of Chicago’s brand standards.